09-17-2010, 09:10 AM
The 64 bit version is a high end version for people using very large images. Not everyone will need to pay the extra money for the 64 bit version. For the people who do need it I believe it is pretty cheap compared to the benefits they get. We know, for instance, how much extra in print sales wedding photographers make when using our product, and the upgrade cost will be easily paid for on day one!
As for loyalty, if we made it cheaper for people to buy studio then upgrade to 64 than to buy 64 initially, then everyone would do that. However, we do let existing customers purchase newer versions at a significant discount, a practice that other companies seem to be abandoning.
Tony
As for loyalty, if we made it cheaper for people to buy studio then upgrade to 64 than to buy 64 initially, then everyone would do that. However, we do let existing customers purchase newer versions at a significant discount, a practice that other companies seem to be abandoning.
Tony